Pune, September 3, 2025: The Automotive Research Association of India (ARAI), an autonomous body under the aegis of Ministry of Heavy Industries, Government of India,announced the readiness of its ambitious and pioneering project, the “ADAS Test City”, during a press conference held on 3rd September 2025. This state-of-the-art facility, built across 20 acres in Takwe near Talegaon, Pune, is designed as a pseudo city that replicates Indian road networks.
The ADAS Test City will enable the automotive industry to test and validate Advanced Driver Assistance Systems (ADAS) in a safer, secure, repeatable, and controlled environment, ensuring that ADAS features perform effectively under real-world Indian driving conditions. It is the country’s first dedicated road network exclusively created for ADAS validation under “on-road” conditions, marking a milestone in India’s automotive testing and safety ecosystem.
The ADAS SHOW will take place on 12th December 2025 at ARAI Test City in Takwe, Pune. Theevent, being organized by M/s Aayera, will be graced by eminent government officials, industry experts, and global automotive leaders. ARAI will showcase live ADAS testing demonstrations using its cutting-edge instrumentation, highlighting its advanced testing and certification capabilities. Major automotive OEMs, Tier-1 suppliers, and technology innovators will be invited to test their vehicles and technologies at India’s first ADAS proving ground.
Dr. Reji Mathai, Director, ARAI said, “Advanced Driver Assistance Systems (ADAS) are pivotal in enhancing road safety, and ARAI remains committed to driving the adoption of safe, smart, and sustainable mobility solutions across industry. Our upcoming ADAS Smart City Track represents a landmark initiative—India’s first dedicated proving ground designed to enable automotive and auto-tech manufacturers to rigorously test and validate their technologies in real-world conditions. We thank the Ministry of Heavy Industries for their gracious support under their Capital Goods Scheme which has enabled us to install the modular infrastructure for Verification and Validation of ADAS at the Test City. This facility will play a crucial role in advancing ADAS capabilities by empowering manufacturers to deliver best-in-class safety solutions to consumers. Moreover, this ADAS Smart City Track will not only facilitate but will boost indigenous ADAS/AV technology development from the budding start-up ecosystem. Hence, events such as THE ADAS SHOW,organized in collaboration with M/s Aayera, are instrumental in fostering open dialogue and collaborative innovation in the realm of intelligent mobility. We look forward to insightful deliberations and a successful event on 12th December 2025.”
Mr. Syed Fareed Ahmed, Director, M/s Aayera , added, “THE ADAS SHOW is India’s definitive platform where automotive leaders, technologists, and innovators converge to showcase and discuss the most advanced driver-assistance and safety technologies. The previous editions were inaugurated by Dr. Hanif Qureshi, IPS, Additional Secretary (Automobiles), Ministry of Heavy Industries, Government of India at ICAT, and witnessed participation from leading OEMs such as Honda, JSW MG Motors, BMW, Volvo, Mahindra, Tata Motors, Maruti Suzuki, alongside global technology leaders including Bosch, ZF, Valeo, Harman, Starkenn, Rosmerta, Dassault Systemes, NXP, UNO MINDA, and many more. THE ADAS SHOW is a dynamic and engaging event that unites vehicle manufacturers, ADAS technology companies, and testing equipment providers to present cutting-edge innovations in real-world scenarios.”
Visitors at THE ADAS SHOW
Visitors at THE ADAS SHOW will witness live demonstrations of multiple ADAS features, including:
- Adaptive Cruise Control System (ACC)
- Blind Spot Detection System (BSDS)
- Automatic Parking System (PAS)
- Lane Departure Warning System (LDWS)
- Automatic Emergency Braking System (AEBS)
- Adaptive Front Lights System (AFLS)
- Traffic Sign Recognition System (TSR)
- Forward Collision Warning System (FCW)
- Driver Monitoring System (DMS)
- Night Vision System (NVS)
- Pedestrian Detection System (PDS)
- Traffic Jam Assistance Systems (TJAS)
About The Automotive Research Association of India:
The Automotive Research Association of India (ARAI) is a co-operative industrial research
association of the automotive industry with the Ministry of Heavy Industries, Government of India.It works in harmony and complete confidence with its members, customers and the Government of India to offer the finest services. ARAI has been playing crucial roles in assuring safe, less polluting and more efficient vehicles. ARAI provides technical expertise in R&D, testing,certification, homologation and framing of vehicular regulations. ARAI is well-equipped with state-of-the-art infrastructural facilities and highly qualified and trained human resources is its main strength.
About M/s Aayera and THE ADAS SHOW
Aayera is a global business information firm that conducts, organizes and hosts conferences,
summits, training’s and exhibitions. We have successfully conducted projects for international and local clients throughout the Middle East and the Levant. We handle a diverse portfolio, offering 360-degree solutions to a number of industries, encompassing Event Management & Promotions,Exhibitions and Marketing Communication.
Organized by M/s Aayera, THE ADAS SHOW is India’s leading platform dedicated to Advanced
Driver Assistance Systems, intelligent mobility, and safety innovations. The 2025 edition will be hosted on 12th December 2025 in Pune, featuring live ADAS demos, expert panels, and technology showcases from leading global players.