Your Strategic Partner in Automotive Product Development

The Automotive Research Association of India (ARAI), as India's premier automotive research, testing, and certification body, delivers comprehensive Engineering Services that span the entire product development lifecycle. Our services empower Original Equipment Manufacturers (OEMs), Tier-1 suppliers, and emerging start-ups to innovate, optimize, and validate automotive products with precision, ensuring compliance with global standards while accelerating time-to-market. Leveraging state-of-the-art facilities, NABL-accredited labs, and a team of over 1,000 domain experts, ARAI acts as a seamless "Partner in Product Development," integrating advanced engineering methodologies to deliver superior performance, safety, and efficiency.

In light of 2025's automotive landscape—marked by a slowdown in pure BEV adoption amid tariff pressures and affordability challenges, a surge in hybrid/PHEV demand (projected 23% YoY growth), advancements in software-defined vehicles (SDVs) and Level 3 autonomy, and sustained focus on sustainability and supply chain resilience—ARAI's services are strategically aligned to address these priorities. We emphasize hybrid powertrain optimization, ADAS-integrated active safety, and emissions-compliant alternate fuels to help clients navigate sluggish global sales (forecasted 1.6% growth) and capitalize on emerging opportunities in connected, efficient mobility.

Our Engineering Services are structured around core pillars of Testing and Validation and Design and Development, augmented by specialized Technology Transfer and Process Simulation capabilities. This integrated approach ensures end-to-end support, from component-level innovations to full-vehicle sign-offs. Below, we detail each key service area, incorporating subheadings for granular expertise, with strategic highlights on high-impact domains aligned to 2025 trends like electrification-hybridization balance and autonomous tech proliferation.

Testing and Validation

ARAI's robust testing ecosystem, backed by ISO 17025-accredited facilities, delivers empirical insights to de-risk development and certify compliance. In 2025, as tariffs inflate component costs and hybrids dominate (with PHEV sales nearing 50% market share in key regions like China), our validation services prioritize durability under real-world stressors, including mixed-fuel cycles and software-hardware integration for SDVs.

• Service Data Acquisition: Real-time telemetry and sensor fusion for performance monitoring, enabling predictive analytics in hybrid drivetrains.
• Failure Analysis: Root-cause investigations using advanced microscopy and fractography for EV/hybrid components.
• Benchmarking: Competitive evaluations against global benchmarks such as Euro NCAP.
• Development Validation Plan: Tailored DVPR roadmaps for faster certification cycles.
• Metrology: Precision dimensional and geometric inspection supporting localization requirements.

Design and Development

Harnessing CAE tools like ANSYS and MATLAB, ARAI drives virtual-first innovation to cut prototyping costs by 30–40%. With SDVs projected to reach 7.6 million units in 2025, our design services focus on scalable E/E architectures and OTA-upgradable platforms.

• 3D Scanning & CAD Data Generation
• Computer-Aided Engineering (FEA, CFD, Crash, NVH)
• Virtual Engineering & Simulation
• Onsite/Offshore Development Centre (ODC)
• Optimisation for fuel economy, NVH and performance
• Calibration for emission systems and ADAS
• New Product Development (NPD)
• Inspection, Audit & Project Management

Technology Transfer

ARAI facilitates IP commercialization of indigenous technologies such as BMS, AVAS, and hybrid systems. These transfer models reduce product development time by nearly 25%.

Process Simulation

Advanced simulations ensure manufacturing scalability and material efficiency for hybrid and EV platforms.

• Forging Process Design/Optimisation
• Plastic Moulding Process Design/Optimisation

Automotive Engineering Areas

• Active Safety (ADAS L2/L3)
• Alternate Fuel Technology
• Automotive Electronics
• Electric/Hybrid Vehicles
• Engineering Design & Simulation
• Emission Systems
• Environmental Research
• Equipment Calibration
• Forging Technology
• Materials & Composites
• Noise & Vibration (NVH)
• Powertrain Design & Engineering
• Passive Safety
• Structural Dynamics
• Technology Development & V2X
• Vehicle Evaluation

Why Choose ARAI?

• Integrated R&D, testing, certification, and advisory services.
• 50+ years of industry impact, contributing significantly to India’s automotive exports.
• Customized engagement models ensuring measurable ROI.
• Future-ready test tracks, EV/Hybrid labs, ADAS infrastructure, and hydrogen facilities.

Partnering with ARAI transforms engineering challenges into opportunities for growth. Contact us at enquiry@araiindia.com to discuss how our services can propel your next automotive breakthrough.